Creating Purposeful Community Moments that Spark Connection

From wellness activations to local partnerships, I help brands create meaningful, in-person moments that foster deep connection and healing.

Make Your Brand Stand Out

Overcome Digital Noise

In a world saturated by scrolls, I bring brands off the screen and into real life. I design and lead experiences rooted in movement, mindfulness, and connection. I craft community-first activations that feel elevated, intentional, and unforgettable.

Impactful Experiences

I don’t just plan events - I create moments people remember. From fitness classes that turn into community hubs, to stadium activations that turn fans into loyal customers, I design experiences that make people feel seen, energized, and connected.

Rooted in Community

I build community the way it’s meant to be built - through consistency, trust, and real human interaction. From forging local partnerships to hosting in-person events, I help brands show up in real life in ways that feel authentic, human, and lasting. It’s not just about making an impression, it’s about creating experiences where people feel deeply connected to the brand.

Trusted Brands and Partners

Climbing Kites x Big Machine Records

In partnership with Big Machine Records, I activated Climbing Kites during CMA Fest with a branded takeover at a Broadway bar. I produced an on-site experience featuring merch giveaways and specialty cocktails as well as sharing the brand story in real time. I also partnered with top-performing artists during their sets, making sure CK cans were in hands on stage, amplifying brand visibility.

U.S. Open x Coca-Cola

I led VIP client experiences for Coca-Cola at the U.S, Open, managing the full on-site flow for their team. I coordinated pre-game logistics, curated custom gift bags, and personally guided Coca-Cola executives through their branded activation. I also ensured seamless field access for warm-ups and hospitality in their suite, making sure every detail felt premium, personal, and on-brand.

Lolu x Full Ride Cycling

I produced a community wellness event that blended movement, breathwork, and recovery into one intentional experience. I managed vendor outreach, secured brand partners, and oversaw logistics for a mat-led workout followed by guided breathwork, cold plunges, and a food truck hangout. The restful was a connection driven day that brought local fitness community together in a meaningful way.

Full Ride Cycling x Vuori

I produced a sold-out, in store wellness event at Vuori’s Nashville shop, featuring a mat-led Full Ride workout for 80+ guests. The event was followed by cold plunges, live music, and curated food and beverage vendors. I sourced local brand partners for giveaways and gift bags, and coordinated a private shipping experience that helped Vuori exceed their sales goals. Every detail was designed to make attendees feel connected, energized, and inspired.

Nashville Soccer Club x Bev

I spearheaded Bev’s six-figure sponsorship with Nashville Soccer Club, becoming the only canned wine sponsor in the stadium. Beyond the deal itself, I built thoughtful activations that brought the brand to life both on-site and at retail. On game days, I led in-stadium activations where I purchased product for fans, handed out branded merch, created games to spark interaction, and hired a team of brand ambassadors who introduced Bev to new customers by engaging directly.

I also commissioned a Nashville SC x Bev mural that was featured at every game, blending art, community, and brand storytelling in a highly visible way. Outside the stadium, I partnered with Kroger to run co-branded retail campaigns and shelf displays, and created Nashville SC themed floor displays. This project was a true mix of creative strategy, community engagement, and impactful partnerships. One of my very favorite ways I’ve brought a brand into a local spotlight.

Events Gallery

What Brands are Saying

  • "Gianna is one of the scrappiest, most valuable team players I've ever worked with. Her energy is infectious, her creativity is unmatched, and she brings a level of drive and heart you just can't teach. At Bev , she made things happen, from building floor displays in Target to showing up for events with 110%. Any brand would be lucky to have her on their side."

    Alix Peabody, Founder of Bev

  • "Gianna brings a rare energy into a space. She's grounded, joyful, and deeply present. From the moment we started planning Lolu events, she carried it with intention. She understands how to blend brand with community in a way that feel natural and human. You don't just attend something she creates, you remember it."

    Chirag Challa, Co-Founder of Lolu

  • "Gianna is one of those people who makes things happen and has a lot of energy and fun while doing it. We worked together at Bev and I've brought her in to support Goodwipes activations because her presence is infectious. She brings a lot of creativity and spark to every event and has a natural gift for making brands feel personal and exciting."

    Hannah Calton, Senior Community Manager at Goodwipes

Get to know me

Hi, I’m Gianna - a community and partnership strategist who believes real transformation happens face-to-face. Inspired by my own wellness journey, I design activations rooted in movement, presence, and heartfelt connection. Whether it’s coaching ambassadors through memorable fitness pop-ups or leading brand experiences at scale, I’m driven by helping people show up, heal and grow together.

Connect with me

Transform your brand’s visibility and build lasting relationships with the wellness community.